One of The Most Important Things Any New Author or Speaker Must Do

If you have something to say or sell, whether that be through a book, speaking or releasing a product… there is something you must do if you want to build an audience or achieve any level of significant impact.

It’s to define your unique value proposition and differentiate yourself from everyone else.

In other words, you have to figure out what makes you unique… what will help you stand out.

How to Lead at a Higher Level

As Bill Taylor said so well in his Harvard Business Review article

The Best Leaders Are Insatiable Learners

To Lead at a Higher Level you must be willing to learn and grow. That’s why I’m excited to share a unique opportunity for you to take part in the Higher Level Leader Summit, free online. During this online event you can access key leadership insights from 16 of the most respected leadership and entrepreneurial leadership authorities around.

You Don’t Need More Information – You Need More Action

Paralysis by Analysis… it’s a condition that holds many of us back.

I know because I’ve been guilty of it myself. Maybe you can relate.

Have you ever found yourself wanting to do something… like write a book, start a business, create a nonprofit or pursue an idea? Or maybe you follow others who have done it and you find yourself wishing you could emulate their success.

Self Promotion – How to Make It Not All About You

“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”

It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).

No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.

In reality what it boils down to is this…

3 Ways to Sell More (Ideas, Books, Products, etc)

If you want to increase your influence, sooner or later you are going to need to SELL something.

For some that is a product or service. For others it’s simply an idea.

Selling isn’t just the physical act of exchanging money, it’s also persuading someone of the merits of something.

Pitching your book idea to an agent…
Inviting people to join your email list…
Recruiting volunteers…
Getting people to support / follow your vision…
Launching that product…
Asking for a raise at work…
Convincing your kids to eat their veggies…

Like it or not, we’re all in sales.

Let’s be honest though, do you cringe a little bit when you hear the word “SELL”?

Most of us do. Selling has become a dirty little word that often evokes a love / hate relationship. We know we need to sell but we don’t want to be thought of as “salesy.”

Can you relate?

So how do we overcome that? Here are 3 ways…

1. Believe In It – If you truly believe in your product, service, or idea and you know that it will be of benefit to others then you owe it to them and yourself to share it. Sharing it doesn’t mean you have to give it away for free. It simply means that if you have value to share, you should and you shouldn’t feel guilty about it. Your confidence (or lack thereof) contributes to your  level of success.

2. Don’t Let the Negative Voices Stop You – No matter what you do in life, you will face obstacles. For those with something meaningful to say or sell, often an obstacles comes in the form of negative voices… sometimes it’s our own doubts and fears but it’s also those people who you can’t please no matter what. The moment you start to put a price tag on something you will undoubtedly get a few who object to you “selling.” You can’t let them stop you. Trust me. Those people are the people who want everything for free but are likely not putting anything you say into practice. The people who pay are those who are more engaged, who have invested and who want to participate at a deeper level so they can get some form of return. Those are the people you want to listen to and they are far more numerous than you might think.

3. Give Value – This may seem obvious but the best way to sell is to be a giver. Put relationships before opportunities. Be helpful. Build your tribe by providing value. People will want to buy your product or follow your ideas in exchange. The more you give, the more you get but make sure that your primary motives are rooted in the giving.

P.S., Sure, there are strategies and tools that can help us sell (such as this Five-Part Framework for Writing Better Sales Copy by Ray Edwards on Jeff Goins blog) but for this post I wanted to focus on something far more important… your mindset. How you approach the sell determines a great deal of its outcome.