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The Title on Your Business Card Doesn’t Really Matter to Them

27. May 2011

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The Title on Your Business Card Doesn’t Really Matter to Them

Tweet My wife and my kids could care less about the title on my business card. They aren’t impressed by the superficial things or how important I may or may not think I am. What they REALLY care about is how important THEY are to me and whether I example it in my actions versus […]

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The Dangers of Looking for an Easier Way

25. May 2011

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The Dangers of Looking for an Easier Way

Tweet As we get busier and as our organizations grow we tend to look for better ways to do things. Easier and more efficient ways. While the quest is indeed a positive thing, there is a dark side we must avoid. It’s what happens when we start to lose the very essence of what was […]

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Attention Doesn’t Create Results. You Need Engagement Too.

23. May 2011

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Attention Doesn’t Create Results. You Need Engagement Too.

Tweet Regardless of what type of business or organization you are in, you likely seek attention. You want people to take notice and to become aware of what it is you have to offer. That’s why you spend money on ads, Facebook promotions, mailers, postcards, or whatever it is that you do to try and […]

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What’s Your Value Proposition?

18. May 2011

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What’s Your Value Proposition?

Tweet When I am working with clients who have a product or service they are trying to sell, I always begin with two questions… 1. What’s your Value Proposition? 2. Is your Value Proposition clearly stated and easily understood? The answers are critical to the long term success and sustainability of a business. The Value […]

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Why Getting Out of Your Own Way is Crucial for Success

29. April 2011

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Why Getting Out of Your Own Way is Crucial for Success

Tweet As an entrepreneur one of the biggest struggles I have faced is learning how to get out of my own way. What I mean by that is learning how to let go and delegate to others. It’s a common issue that plagues a lot of small business owners and Type A personalities. But it’s […]

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Seeing People for Who They Can Become

28. April 2011

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Seeing People for Who They Can Become

Tweet Sometimes it’s easy to be blinded by the past and even the present… …to fall into the trap of seeing someone for who they were or who we think they are instead of who they are becoming. If we aren’t careful we can unintentionally limit their potential by not being supportive when they have […]

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5 Ways to Use Follow Up to Achieve Results

27. April 2011

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5 Ways to Use Follow Up to Achieve Results

Tweet Follow Up. It’s one of the most important things you can do in order to achieve the results you want. Sadly, I find that many don’t seem to hold it in as high regard as they should or practice it with the needed level of execution either. If you are trying to grow a […]

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Use Simplicity to Make Your Message Stick

25. April 2011

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Use Simplicity to Make Your Message Stick

Tweet If you want to be effective at communication, you must master the art of Simplicity. Oh, and let’s clarify what “effective” at communication means. It’s not just being heard but being understood that counts. When what we’re saying is understood, it’s often retained. The ability for someone to retain / recall what was said […]

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Why a Narrower Focus can bring a Larger Audience

14. April 2011

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Why a Narrower Focus can bring a Larger Audience

Tweet When speaking to his Dream Year audience, my friend Ben Arment said it well… “You’ve got to ‘own’ something. Generalists don’t get noticed. It feels like you’re limiting yourself. But with a narrow focus comes a larger audience.” It’s similar to how that old saying goes… “If you try to be everything to everyone, […]

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The Social Economy: Why People are the New Distribution System

1. April 2011

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The Social Economy: Why People are the New Distribution System

Tweet In the days of old we had an access problem. In order for our product or service to reach consumers we needed a distribution system that often was owned or controlled by someone else. We had to get their permission, pay them to use their network and abide by their rules if we wanted […]

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