Daniel Decker

Measuring Facebook’s Most Engaging Pages & “People Talking About This” Percentage

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A few weeks ago I started to evaluate some of the Most Engaging Facebook Pages (ranked by interactions) to see what their ratio of total Fans to “People Talking About This” was. My goal was to establish what their “Talking About This” % might be so that I could use it as a guide. I’ll [...]

Use Chumming to Grow Your Business and Build a Platform

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Are you trying to grow a business?
Are you an author trying to build a platform?
Are you someone trying to leverage social media to attract new followers?
If you said “yes” to any of those questions then this post is for you.
You know what “chumming” is, right?
It’s is the practice of luring animals, usually sharks, by throwing [...]

Make the Complex Simple to Achieve Better Results

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“I’m looking for simple solutions for complex problems.” – Anthony Sullivan, Pitchmen
We live in a complex world that is getting more and more complex by the day. The speed of information, the number of choices, and the constant evolution of technology can tend to overwhelm a lot of us.
That’s why there is so much power [...]

How to Achieve the Success of Others

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We all do it. We see someone else who has a level of success that we admire and we want that same success for ourselves.

“If his book can become a bestseller, mine should be too!”
“If she can get on Fox News to talk about her initiative, I should be able to get on as well!”
“If [...]

Attention Doesn’t Create Results. You Need Engagement Too.

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Regardless of what type of business or organization you are in, you likely seek attention. You want people to take notice and to become aware of what it is you have to offer. That’s why you spend money on ads, Facebook promotions, mailers, postcards, or whatever it is that you do to try and raise [...]

What’s Your Value Proposition?

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When I am working with clients who have a product or service they are trying to sell, I always begin with two questions…
1. What’s your Value Proposition?
2. Is your Value Proposition clearly stated and easily understood?
The answers are critical to the long term success and sustainability of a business.
The Value Proposition is what’s in it for the [...]

3 Benefits of Writing Blog Posts in Advance (and Resources to Schedule Your Posts)

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My goal is to post on my blog 3-4 times per week. Some weeks I nail it, other weeks I fall off the rocker. It’s not that I intend to have these highs and lows but it’s what happens when the work needs to get done and busyness takes over.
Perhaps you can relate.
Since I know [...]

5 Ways to Use Follow Up to Achieve Results

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Follow Up. It’s one of the most important things you can do in order to achieve the results you want.
Sadly, I find that many don’t seem to hold it in as high regard as they should or practice it with the needed level of execution either.
If you are trying to grow a business, build relationships [...]

The Social Economy: Why People are the New Distribution System

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In the days of old we had an access problem.
In order for our product or service to reach consumers we needed a distribution system that often was owned or controlled by someone else. We had to get their permission, pay them to use their network and abide by their rules if we wanted to play [...]

Increase Facebook Interactions and Engagement with this Simple Tool

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The key to success on Facebook, and in any form of social media or marketing for that matter, is engagement. For it to work the best that it can you must figure out how to interact and keep your followers attention.
One simple and great way to do that on Facebook is with the new Facebook [...]