Daniel Decker

25 Free eBooks & Manifestos for Business, Marketing, Blogging, Ideas, Productivity and More.

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Here are several free ebook and manifesto resources that you can download immediately (PDF download). Feel free to share this post using the link: http://bit.ly/25free-ebooks
I’ve grouped the resources into the following categories:
BRANDING
WEB AND BLOG TRAFFIC GENERATORS
VIRAL MARKETING + MAKING IDEAS STICK
MARKETING – GENERAL & SOCIAL
BUSINESS, ENTREPRENEUR, LEADERSHIP – GENERAL
ORGANIZATION AND EXECUTION (GETTING STUFF DONE)
PERSPECTIVE
BRANDING

Personal Branding [...]

Make A Stand for Your Brand

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Many people think of “branding” as a logo or cool stationary but, in my opinion, that’s just one small part of the equation that serves as a visual mark. The real brand is the “story” that you create through the experiences you provide. It’s the story that others comes to know and tell.
A brand is [...]

The Curse of Knowledge

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There’s a point in our lives and careers when our knowledge and our experience can become counter-productive (if we let them). It mostly shows up in how we communicate but also in how we learn and grow.

We can often be so close to something that we fail to see it in the way that someone [...]

What do you do? I help clients expand their…

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I love taking assessments. Beyond the pure entertainment factor of trying to see if a few dynamic questions can figure me out, assessments are great tools to help with self-awareness, personal / professional benchmarking and learning.
A few days ago a client sent me an assessment that I hadn’t taken before. It’s called UCipher.
From the UCipher [...]

How’s your back door?

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A lot of what people perceive as “marketing” or “outreach” has to do with the initial attempt at attracting a new customer, member, etc. Money, time and resources spent on ads, PR, consultants, outreach, social media campaigns, etc… all geared towards the front door and trying to get someone to walk through it.
But effective marketing [...]

The One Secret to Truly Effective Marketing

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The one secret is that there is no one secret. : )
Effective marketing is not one big thing. It’s hundreds of little things done well.
Marketing is not just the ads you place or the sales initiatives you offer… it’s the overall experience you create, which ultimately becomes what you’re known for… A.K.A., “your brand.”
It’s [...]