There’s a little, well maybe bigger than little, insider secret to landing a book on the bestsellers list. It’s something Jeff Walker utilized but that I don’t think he’s told you yet. I’ll explain below…
Some of you know who Jeff Walker is. Some might not.
Jeff is a marketing guru and creator of the Product Launch Formula. Forbes magazine called him the 400 million dollar man. He has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world.
Jeff recently released his very first traditionally published, physical book:
It debuted as a #1 New York Times bestseller and has stayed on the list (at the time of this post) for at least a 2nd week (at #2).
Inevitably when someone with a larger platform, like Jeff, releases a book as a bestseller, there are some followers who say “Yeah, that’s great but I could never release my book as a bestseller like him… I mean he has a huge platform, connections and resources.” Basically, in not so many words, making statements like that is the equivalent to giving up or making excuses for their own success (or lack thereof). Jeff gave a great response to that very remark here (Seriously, go watch it. It’s only 6 minutes but holds a powerful truth).
What Jeff Hasn’t Shared…
There is something though that I don’t think Jeff has shared with people yet about his book making it on the New York Times bestseller list. It’s the little secret of HOW.
Now, let me clarify something first. I don’t work with Jeff nor do I know him personally. I respect him, I follow his advice and I find the knowledge he offers to be quite valuable. Regardless of whether you are launching a product or idea, online or off, Jeff’s insight and principles found in his teachings (and new book) are very applicable and useful.
What I do know is that I have been in the author platform building and book marketing business for over 13 years. I’ve worked with some amazing authors, helped create many powerful brands and have helped launch dozens of bestsellers including books for Jon Gordon, Michael Hyatt, Crystal Paine, Ryan Blair, Allison Pataki and more.
So what I am about to tell you about Jeff’s launch (and, in part, how he made the list) isn’t