Category : Resources

Influence Marketing Perspective Resources

How This Guy Generated $211,247 from Podcasting Last Month

That was not a typo in the title of this post.

Yes, it did read $211,247 last MONTH… (see the income report here). To be fair, not 100% of the revenue was directly from the podcast (like coaching, affiliate income, etc.) but the overall revenue was basically a result of his amazingly popular podcast.

Who is it? John Lee Dumas from EntrepreneurOnFire (eofire.com)

EntrepreneurOnFire is a business podcast that interviews today’s most inspiring and successful Entrepreneurs 7-days a week. EntrepreneurOnFire is a top 10 business podcast generating over 150,000 unique downloads a month in over 140 countries, and his lineup includes Barbara Corcoran, Seth Godin, Tim Ferriss, Gary Vaynerchuk, Guy Kawasaki, and hundreds more.

But here’s the kicker…

John didn’t even launch EntrepreneurOnFire until September of 2012. That’s not even a full 2 years ago. In the first 365 days from it launching, EOFire did $84,623.11 in revenue but by September 2013 (just a year after launching), John was generating over $51,000 PER MONTH and has continued to grow and eclipse that monthly (as you can now see from the $211,247 month he had last month).

I don’t know about you but that’s some serious revenue and John has his podcast to thank.

It’s not just about the money…

While I doubt anyone reading this would have an objection to generating that kind of income, the BIGGER perspective is the impact that John is being able to make. With over 150,000 unique downloads per month, John’s message is

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Book Marketing Influence Marketing Resources

How to Use a Membership Site to Help More People, Scale Yourself and Create Recurring Income

How would you like to…

  • Help More People in a Greater Way
  • Scale Yourself (Work Smarter and Create More Margin in Your Life)
  • Generate Recurring Income

I’m not psychic but I’d be willing to bet that you said YES to at least one, if not all of those points.

If that is the case, a membership site may be the answer you seek.

As part of the Author Platform Summit I had the opportunity to interview my friend Stu McLaren about the benefits of creating a membership site.

Stu is the founder of Wishlist Member, the premier membership site solutions available today. It now powers over 50,000 sites and growing. It’s what people like Michael Hyatt use for Platform University and Jeff Goins use for Tribe Writers.

In this 15 minute interview Stu shares some very insightful tactics as well as perspective on the value of membership sites. It’s the kind of thinking that could revolutionize your approach… and your impact.

At the end of the video Stu also shares a great piece of advice for building a platform. In fact, it’s one of those pieces of advice that you must follow if you want to really stand out and be successful.

Watch Below or Here

If you find value in what Stu shares, let him know. You can Tweet Him Now Here and/or follow @stumclaren.

Download the Transcripts of this interview here.

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Marketing Productivity Resources

54 Tools to Help You Build Your Platform and Expand Your Influence

I often get asked what tools I use to build and grow a platform. Below are a few of the many resources I find helpful for authors, speakers, thought leaders, and anyone else trying to expand their influence online and off.

Disclaimer: While many of the tools listed are free, some are paid resources using affiliate links. If you purchase through them, I might earn a commission (thank you) at no additional cost to you. Please note that these are resources, tools, etc., that I’ve either used in the past, or continue to use now; or come from helpful companies or individuals that I know and trust… That’s why I’m listing them here for you!

IF YOU ARE NEW HERE, BE SURE TO ALSO CHECK OUT SOME HELPFUL POSTS:
7 Helpful Marketing Tips for Authors (and Those with Something to Say or Sell)
4 Step Guide to Writing / Publishing Your Book
Why Most Authors Should Not Have Social Media Accounts for Their Books
14 Platform Building Tips for Authors

If you have any tools you’d suggest, leave a comment below and let me know.

toolboxPLATFORM BUILDING TOOLBOX

 

Web Hosting & Support

Bluehost: Need help hosting a blog or website? For as low as $3.95, you can get set up on Bluehost. Bluehost is one of the leading web hosts on the Internet, and they offer 24/7 customer service. They also help you register a domain and install WordPress, and you can get set up in minutes.

HostGator: Another great resource for hosting website and domains.

WordPress Service Squad: If you have a WordPress site / blog and need help in any way, from small fixes to bigger needs… WP Service Squad is a great trustworthy solution.

 

Courses & Communities

Platform University: Michael Hyatt’s Platform University is by far one of the best communities for platform builders to join!

 

Blogging

WordPress: This is the free blogging software that we use and recommend. It’s the best. Best of all, it’s FREE! That link will take you to the Bluehost page where you can get a self-hosted blog set up.

Principle Design: If you need help getting your WordPress site off the group or customized to look awesome, Principle Design can help.

Compfight: This is the resource I use every day to illustrate my blog posts with beautiful photos that don’t cost me a dime.

How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less: A great guide from Michael Hyatt.

The Complete Step-by-Step Guide to Launching Your Own Blog: This free guide will teach you everything you need to know to launch a blog.

 

Membership Sites & Generating Passive Income

Wishlist Member: One of the best and easiest membership site solutions out there. Integrates with WordPress easy.

SmartPassiveIncome.com: Love Pat Flynn’s knowledge and how he shares it on his site. If you don’t subscribe to his site and podcast yet, you should. Tons of ideas to help you monetize.

Get Paid Daily: My friend Casey Graham is behind this one. Casey is fastly become the go-to guy in this area. He has created millions in recurring revenue via membership sites and will show you how as well.

 

Social Media

I’ll be eventually providing additional support and training for authors / platform builders in this area but in the interim, check out the resources of Amy Porterfield and Jon Loomer.

As far as social media management goes, Hootsuite and Tweetdeck are what I use.

 

Writing

You Are a Writer (So Start Acting Like One): This best-selling eBook by Jeff Goins offers practical tips and inspiration for how you can start living the dream and become a real writer by believing you already one.

Bird by Bird: Anne Lamott has a wonderfully unique and frank way of describing life, faith, and writing. This book is worth it if for no other reason than it helps you understand that every first draft is terrible. The job of a writer is to keep going.

The War of Art: Quite simply, this book is a must-read for any aspiring writer.

On Writing Well: This writing classic is a must-read for any aspiring author who wants to write nonfiction.

On Writing: This more contemporary approach to writing by Stephen King is essential for anyone who wants to be a novelist or writer of fiction.

 

Email Marketing & List Building

Mailchimp: Super easy to use and free for the first 2000 subscribers. Ideal for writers and artists who just want to share their art.

Aweber: Similar to Mailchimp. Easy to use.

Infusionsoft: The most robust solution there is. It’s like the Ferrari of email, shopping cart, and customer management all into one. This is a solution usually best for the more advanced user.

LeadPages: One of the best solutions out there to help you capture leads (email addresses). You can easily create landing pages, webinar registration pages, etc that work seamlessly online and can integrate with Facebook.

Optin Monster: A Great solution to help you add effective email optin boxes to your website.

 

Online Shopping Carts & Product Distribution Systems

E-Junkie: Easy-to-use online shopping cart. Great for selling eBooks and other simple products. Super cheap and has an easy-to-use affiliate program to help sell other people’s stuff.

Paypal: Basically an online bank account that makes it easy for you to receive payments.

MoonClerk: You’re just 5 minutes away from accepting recurring payments and one-time payments online. Explore for Free. No credit card required.

Gumroad: Another great, simple online cart to sell digital products.

1ShoppingCart: A fairly simple cart to use for e-products and physical products.

 

Webinars & Teleseminars

GoToWebinar: What most of the pros use for hosting webinars.

Instant Teleseminar: Webinars are effective but so are teleseminars. I love them. Easy to implement, low tech (so less support issues) and can be done fast! Instant Teleseminar is what I use.

LeadPages: You can easily create landing pages, webinar registration pages, etc that work seamlessly online and can integrate with Facebook.

 

Marketing

Permission Marketing: Seth Godin is renowned for turning traditional business thinking on its head. In his classic, Permission Marketing, he puts the customers, not the marketers, in control of how products are advertised. It’s a classic.

Platform: Michael Hyatt tells you exactly how to build a powerful platform that will get you heard in today’s noisy world.

Internet Marketing for Smart People: This free course from Copyblogger is all you need to learn how to start marketing your stuff online.

 

Publishing

Get Published: A 21-part audio course on becoming an author. This program from my friend Michael Hyatt is one of the most thorough guides to publishing I’ve ever seen. I highly recommend it!

The Unconventional Guide to How to Publish Your Book: In this guide, Chris Guillebeau shows you how to get a book, self-publish your work, or do both. For anyone who’s ever dreamed the dream of publishing a book, this is a great resource.

Writing a Winning Book Proposal: Publishing veteran Michael Hyatt walks you through the process of crafting a great proposal for your book (whether it’s a novel or the next nonfiction best seller).

 

Virtual Assistants & Outsourcing

Virtual Freedom: The complete guide on how you can use virtual assistants to help you grow and thrive!

Virtual Staff Finder – A great virtual assistant match-making company (run by Chris Ducker) that has helped thousands of entrepreneurs and businesses bring calm to the outsourcing chaos, by finding them the best Filipino VA’s in the country. If you’re looking for a part-time, or full-time virtual assistant solution, this is where you need to go.

Fiverr, Elance and Odesk – Never outsourced tasks before? Start on one of these sites and then look for a more permanent solution, such as the aforementioned Virtual Staff Finder, when you’re ready to take it to the next level.

 

Design

I suggest finding a freelance designer who you can use on a regular basis to help you with graphics, print design, web, etc. Helps to create consistency with your brand. You can find freelancers on Elance or by asking people you know who they use. Beyond that, you can also use services like below for needs as well.

99Designs – Marketplace for graphic design, including logo design, web design and other design contests.

Crowd Spring: An alternative to 99Designs

 

Online Video Software & Services

Splasheo – Want a cool video intro, outro or lower-third animation for your video? This is the service to get your videos look ‘pro’ for very little investment.

Screenflow – Editing software you can use to get your videos online. It’s only available on the Mac, but is so simple to use.

Camtasia: Gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere. (PC)

 

Podcasting

Podcast Answer Man: Check out the resources by Cliff Ravenscraft. He’s one of the go-to guys for podcasting expertise.

Blue Nessie Mic: If you aren’t ready to go super-pro yet, I suggest starting with the Blue Nessie microphone. It’s what I use and I love it. Simple and easy to use + low cost.

 

Productivity

Dropbox – The quickest, easiest and most reliable way to share documents (written, photos, audio and video files) with your virtual assistants and co-online buddies and partners. I seriously use this thing almost hourly during my work day!

Evernote – Great note collector that can help you become super productive. Available on the web, iPad, iPhone and everywhere else where you need to make a note, clip something to read later and then move on. I love this thing. Read how Michael Hyatt uses Evernote to stay super productive.

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Book Marketing Marketing Perspective Resources

I’m a Proud Freak (And You Could Be Too)

I just bought 8 copies of Chris Brogan’s new book (and I think you should pick up a copy too).

Why did I buy 8? It’s not just because Chris is a friend, which he is. And it’s not just because I personally find the book of great value, which I do.

It’s because I have friends. Friends who I care about. Friends who have ideas and passions but are struggling with how to turn them into realities. Friends who could use a framework or a little extra nudge on making their passions into a viable business (or nonprofit or whatever).

So, I decided that simply reading the book wasn’t enough. I wanted to take a few copies and physically put them in the hands of others.

I’ll be honest though, when I first saw the title of the book I was a bit… well, curious.

The Freaks Shall Inherit the Earth:
Entrepreneurship for Weirdos, Misfits, and World Dominators

I didn’t consider myself (or my friends, with several exceptions) to be a freak or a weirdo really, although some might say otherwise. But as I read on I quickly realized where Chris was going and knew exactly why this book would be perfect for many and revolutionize a lot of people’s thinking (and more importantly, their doing).

So, what is a Freak you ask?

I’ll let Chris tell you himself… taken from his blog:

In the parlance of this book, a freak is someone obsessed with excellence and a deep understanding of their domain. Marc Ecko is a freak about design and apparel and deep level brand-making with meaning (interviewed in this book). Tony Hawk is a freak about skateboarding and the community around it (interviewed in this book). Kate White is a freak about women’s success plus a mystery novelist and so much more (interviewed in this book). Sam Calagione is a freak about beer making and music (interviewed in this book). In short, I talk to people who are passionate about something the average person might not be, at least not to their level, and have gone one to make success from it.

What does the book talk about?

Again, copied from Chris’ blog:

It’s not a book of high and mighty ideas. It’s a book of action. Where do you start? How do you go from being a misfit to being a misfit who makes a living being a misfit (like AJ and Melissa Leon). How do you turn your passions into something that fuels your passion to travel the world like Chris Guillebeau? How do you learn what it takes to grow your ideas into something sustainable? And what tools will you need along the way?

The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn:

  • How to be as weird as you want while providing a viable business structure to support it
  • What most people are missing from the basic frameworks of doing business
  • How to turn passions into businesses
  • How to build out the Digital Channel
  • What Kickstarter and Square mean for the future of business)

Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.

I’m a #ProudFreak and I hope that you will become one too!

 

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Leadership Perspective Resources

How to Achieve Your Goals and Have Your Best Year Ever in 2014

Every New Year most of us set new goals for ourselves. Things we want to do, achieve, become, etc. And there’s nothing wrong with that at all, in fact we should have goals. The problem though is actually achieving them.

Like the gym on the first week of the year, we start out strong but come March… life, distractions, busyness, etc. seem to get in the way and before we know it we’re off track, some of us even falling back into old bad habits.

Sound familiar?

The truth is that traditional goal setting just doesn’t work for most of us these days. Well, the goal “setting” part might but the “how to actually achieve our goals” part is where things seem to come up short, especially when we’re pressed for time… don’t know where to start, etc.

That’s why I was excited to hear about a new tool that my friend Michael Hyatt was releasing.

Let me give you some quick back story. Michael, who was formerly the CEO of Thomas Nelson Publishers, is a New York Times bestselling author and probably one of the most productive and efficient people I know. Honestly, the guy is like a machine. I’ve known him for a while and had the opportunity to work along side him on a few projects. I have seen first hand how he gets things done… a lot of things… and he does it all with excellence and integrity!

So, when Michael said he was going to release his proven 5-step process to achieving our most important goals… I couldn’t wait.

Now, a few days later I’ve had the opportunity to go through the material and I can say without a doubt that it is a fantastic resource that I’d highly recommend you checking out. It will help you to get clear, get motivated and get started as you discover how to transform your relationships, your health and your career in 2014.

Michael’s BEST YEAR EVER program is already helping me and I’m confident it will help you as well.

Get started by watching a free 3-part video series from Michael here.

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Book Marketing Publishing Resources

My GINORMOUS Book Giveaway

Updated 2/18/12: Thanks to the 1036 people who entered to win! The giveaway is now over.

What do over 130 books from several leading, bestselling authors have in common? Your chance to win copies of them… for FREE.

I’m cleaning off the book shelves and giving away copies of extra books that I have around my office. Over 130 copies to be exact. These are hot titles from several bestselling authors who you have heard of and some high quality writers who you might not know (yet). The list of titles is primarily made up of two categories:

“Faith-Based / Christian Living” = Around 35 Books
Authors such as Max Lucado, Craig Groeschell, Mark Batterson, Tim Keller, and more.

“Business / Professional” = Around 95 Books
Authors such as Zig Ziglar, Donald Trump, Ken Blanchard, Malcom Gladwell, Jon Gordon, Chris Brogan and more. These business / professional books range in topics from business strategy, team building, leadership, social media, etc.

You can view the complete list as a PDF here.

Rather than just donate these extra books to the local library (which is what I normally do), I thought I’d try something different and give you a chance to snag them instead.

So, I’ve created the “GINORMOUS Book Giveaway” online.

Now through the end of the day on Friday, February 17, 2012 you can enter to win via this special form. (Updated 2/18/12: Thanks to the 1036 people who entered to win! The giveaway is now over.) There is no cost and I even cover the shipping for winners but it is limited to residence of the United States (simply because it would cost me too much to ship outside of the USA).

What’s the catch? No catch. For those who don’t know me, I’m in the publishing and book marketing business so I have lots of books. Some are sent to me, others are books I have personally read, etc. From time to time it’s good to purge and share the “book love” with others.

If you’re interested, I just ask you to do three things…

1. Sign Up. Fill out the form here (giveaway is now over) to enter. Make sure you read the instructions on the form itself, at the top of the form.

2. Share This with Others. Don’t be stingy, there are a lot of books to go around. Click the SHARE links below this post. I’ll be monitoring Social Media and those who share will get added weight when it comes down to winners that we pick. : )

3. Go Do Something Nice for Someone Else Today. This has nothing to do with the “GINORMOUS Book Giveaway” but everything to do with being a great human and helping to bring out the best in others. That should be worth it alone. Go and encourage someone else, do something intentionally nice for someone, etc.

Deal?

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