Hands down, one of the best things you can do to grow your platform, business, or organization is to put a heavy emphasis on building your email list.
It doesn’t matter if you are an author, professional speaker, entrepreneur, traditional business, church or nonprofit… building your list is a must. Well, it’s a must IF you want to amplify your impact exponentially.
“But Daniel, isn’t email kind of old school? I mean, we’re on social media now. Tweet tweet.”
If you have a thought anywhere remotely close to that above, stop for a minute and go read this: 10 Reasons Why Email Marketing Still Trumps Everything Else (Yes, Even Social Media)
Now that we’ve covered the benefits…
Here are a few ways to get more email subscribers and build a powerful list. I’ll start with a few of the common ways and then share a few unique ways that perhaps you haven’t considered.
1. Add Email Signup to Your Website Above the Fold – I highly recommend having an email signup box on the top of your site (header) or in the sidebar above the fold. What does “above the fold” mean? It means that the email optin box is visible on the screen without scrolling down when someone lands on your site. You can also add a popup overlay of some kind. Some people have mixed feelings about them but the stats don’t lie, they work extremely well. I suggest Optin Monster for that.
2. If You Blog, Add a Signup Box to the Bottom of Every Post – In addition to a header or sidebar optin box, if you are a blogger you should also have a sign up box at the bottom of EVERY blog post. You can have this coded into your theme by a designer fairly inexpensively or insert signup box code into your WordPress blog using a simple plugin like ADD TO POST . You can also use services such as OptinSkin which has pre-designed options that are easy added to your posts. See an example of OptinSkin in action on Pat Flynn’s blog here (scroll to bottom of post). By the way, Pat has a great email check list here too.
3. Offer an Incentive (sometimes called a Lead Magnet) – In 1 or 2 above especially, consider offering some sort of