Why Engagement Matters More Than Numbers Online

Tue, Jul 27, 2010

Influence, Marketing, Social Media

Why Engagement Matters More Than Numbers Online

Does it matter that you have 200 or 20,000 followers/fans on Twitter, LinkedIn or Facebook?

Does it matter that 5 or 15,000 people subscribe to your blog RSS feed?

Does it matter that you have 18 or 50,000 subscribers to your email newsletter?

It only matters if those followers / subscribers are engaged.

Numbers alone don’t create response. Active, engaged participants do.

Don’t get fooled into the dangling carrot of simply chasing numbers for the perception of how numbers appear.

Numbers are indicators but only matter if you don’t forsake quality for quantity.

Be faithful with what you have. Focus on adding value. Pour into others. Nurture relationships. Look for ways to draw people into the conversation so they become a part of it.

Don’t shout through a megaphone, step into the crowd and engage others so that they will engage you in return.

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    About Daniel Decker:

    Daniel Decker is President of Higher Level Group, Inc., a strategic marketing and development firm that helps authors, professional speakers, and organizations who are doing good to expand their influence. LINKS: Follow @DanielDecker on Twitter | Visit the "About" Page | Subscribe to the Blog and get updates via RSS or Email.

    Contact Daniel

    • http://www.ricardobueno.com Ricardo Bueno

      I totally agree and think that the quality of your interactions is so much more important than the number of people you follow/follow you.

      • http://intensedebate.com/profiles/danieldeckernet Daniel Decker

        Thanks for stopping by Ricardo.

    • http://intensedebate.com/people/PhillipHayes PhillipHayes

      Thanks for reminding us to talk with people,not just count digits.

      • http://www.danieldecker.net Daniel Decker

        You are welcome! Reminder to me too! : )

    • http://human3rror.com human3rror

      love this!

      • http://www.danieldecker.net Daniel Decker

        Thanks.

    • http://www.fanpagefanatics.net/ An Kreischer

      Admire your blog. Very informative. Keeping it bookmarked and will keep checking back regularly. Regards.