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Influence Leadership Perspective

6 Ways to Master the Art of Woo (Winning Others Over)

Regardless of who you are or what you do, you have influence.

It’s what you do with the influence you yield that matters.

Your influence can be positive or negative. It can be a haphazard byproduct of your life or it can be an intentional reflection that serves to lead and move others towards something greater.

When you start to step into that “intentional” aspect of influence, you also begin to develop the need for The Art of Woo: Winning Others Over. Woo is about the ability to persuade… to guide others towards adopting an idea, attitude or desired action.

Former Chrysler chairman Lee Iacocca once said, “You can have brilliant ideas; but if you can’t get them across, your ideas won’t get you anywhere.” – Tweet That

The Art of Woo bridges that gap.

But here’s the thing, persuasion and The Art of Woo are not necessarily about you and your ideas (at least, not in the way you might initially think). It’s about them and understanding what triggers (wants, needs, desires, etc) they have that will enable you to craft your message (want or ask) in a way that they will be most likely to identify with and that will move them towards the result / action you seek.

You have to start with The WIIFM Factor (What’s in it for me?) … the “me” here isn’t you… it’s them.

See, it’s about your idea (or product or service or whatever) but it’s really about them and how they will use or benefit from it. You always lead with the Value Proposition when trying to persuade someone else.

Don’t get confused though. Persuasion is not manipulation. There is a big difference.

Effective persuasion guides by looking through a two way lens of benefit for both parties, using that to achieve a desired outcome. Manipulation controls and tries to dominate one over the other by coercing them into something that might not be of value or benefit to them.

Any one of us can try to manipulate for short term gain but if you want influence that lasts…. the Art of Woo is best utilized as a long term approach. It’s really a way of life that enables you to identify with others in a way that makes you connect and add value, but it comes at a price. A price of putting others first and being intentional about your interactions. (A price I hope you are eager and willing to pay).

The Art of Woo happens naturally for some and needs a bit more focus from others. Regardless of where you fall on that scale, here are 6 ways you can practice The Art of Woo and Win Others Over:

1. Be Strategic: Have a plan. You need to first know what action you want before you can ever expect someone else to take it. When you know what you want then you can be better equipped at determining the best way to guide others towards the desired outcome.

2. Put Their Interests First: As I noted above, consider The WIIFM Factor in everything you do that requires the response of someone else. You have to step out of your shoes and into theirs. Try to empathize and see it from their perspective before you even start the conversation. When you do, you’ll be better equipped to speak from a point of value to them instead of just what’s in it for you. When they know you care, they will be more likely to care in return.

3. Give: Don’t make things lopsided. Give value. Lift others up, serve them in some way. Never ask for something without being willing to give them something in return (and sometimes you should give without asking for anything at all, just because being a giver rocks and makes you a better person).

4. Be Honest: No matter what, be honest. State your WHY (the reason behind what you’re doing). The more people see the WHY, the more likely they will join in.

5. Think Long-Term: Never sacrifice long-term success for a short-term gain. Sometimes the temptation is there but resist it. Your future ability to persuade and influence is built heavily on the level of trust that you build and maintain. Trust takes time to create but can be eroded in a second.

6. Be Nice: This may sound like a no-brainer but it’s amazing to me how many people step into a scenario where they are trying to get someone else to do something for them and they do so without being nice. Kindness goes a long way. Every day you have the opportunity to share it, be an ambassador for it and utilize it as a tool for Woo. Take the time to be nice, to encourage, to randomly send a note saying you care (but make sure you REALLY do), and to just treat others like you’d want to be treated.

The Art of Woo is a powerful tool that can make a significant difference in your work, life and in the lives of those around you. Use it wisely and use it well.

Suggested Books / Resources: The Art of Woo | Start with WHY

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Book Marketing Influence Marketing Resources

How to Use a Membership Site to Help More People, Scale Yourself and Create Recurring Income

How would you like to…

  • Help More People in a Greater Way
  • Scale Yourself (Work Smarter and Create More Margin in Your Life)
  • Generate Recurring Income

I’m not psychic but I’d be willing to bet that you said YES to at least one, if not all of those points.

If that is the case, a membership site may be the answer you seek.

As part of the Author Platform Summit I had the opportunity to interview my friend Stu McLaren about the benefits of creating a membership site.

Stu is the founder of Wishlist Member, the premier membership site solutions available today. It now powers over 50,000 sites and growing. It’s what people like Michael Hyatt use for Platform University and Jeff Goins use for Tribe Writers.

In this 15 minute interview Stu shares some very insightful tactics as well as perspective on the value of membership sites. It’s the kind of thinking that could revolutionize your approach… and your impact.

At the end of the video Stu also shares a great piece of advice for building a platform. In fact, it’s one of those pieces of advice that you must follow if you want to really stand out and be successful.

Watch Below or Here

If you find value in what Stu shares, let him know. You can Tweet Him Now Here and/or follow @stumclaren.

Download the Transcripts of this interview here.

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Book Marketing Influence Marketing Social Media

10 Ways to Get More Email Subscribers and Build a Powerful List

Hands down, one of the best things you can do to grow your platform, business, or organization is to put a heavy emphasis on building your email list.

It doesn’t matter if you are an author, professional speaker, entrepreneur, traditional business, church or nonprofit… building your list is a must. Well, it’s a must IF you want to amplify your impact exponentially.

“But Daniel, isn’t email kind of old school? I mean, we’re on social media now. Tweet tweet.”

If you have a thought anywhere remotely close to that above, stop for a minute and go read this: 10 Reasons Why Email Marketing Still Trumps Everything Else (Yes, Even Social Media)

Now that we’ve covered the benefits…

Here are a few ways to get more email subscribers and build a powerful list. I’ll start with a few of the common ways and then share a few unique ways that perhaps you haven’t considered.

Note: It doesn’t really matter which email service provider you use. Mailchimp, Aweber, and Constant Contact are great for most people. For those with more robust needs, check out Infusionsoft.

1. Add Email Signup to Your Website Above the Fold – I highly recommend having an email signup box on the top of your site (header) or in the sidebar above the fold. What does “above the fold” mean? It means that the email optin box is visible on the screen without scrolling down when someone lands on your site. You can also add a popup overlay of some kind. Some people have mixed feelings about them but the stats don’t lie, they work extremely well. I suggest Optin Monster for that.

2. If You Blog, Add a Signup Box to the Bottom of Every Post – In addition to a header or sidebar optin box, if you are a blogger you should also have a sign up box at the bottom of EVERY blog post. You can have this coded into your theme by a designer fairly inexpensively or insert signup box code into your WordPress blog using a simple plugin like ADD TO POST . You can also use services such as OptinSkin which has pre-designed options that are easy added to your posts. See an example of OptinSkin in action on Pat Flynn’s blog here (scroll to bottom of post). By the way, Pat has a great email check list here too.

3. Offer an Incentive (sometimes called a Lead Magnet) – In 1 or 2 above especially, consider offering some sort of

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Book Marketing Influence Marketing Perspective Publishing

What Jeff Walker Didn’t Tell You About How His Book Became a Bestseller

There’s a little, well maybe bigger than little, insider secret to landing a book on the bestsellers list. It’s something Jeff Walker utilized but that I don’t think he’s told you yet. I’ll explain below…

Some of you know who Jeff Walker is. Some might not.

Jeff is a marketing guru and creator of the Product Launch Formula. Forbes magazine called him the 400 million dollar man. He has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world.

Jeff recently released his very first traditionally published, physical book:

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

It debuted as a #1 New York Times bestseller and has stayed on the list (at the time of this post) for at least a 2nd week (at #2).

There’s been a lot of hoopla around Jeff’s book release with a lot of influencers talking about it… such as Michael Hyatt, Amy Porterfield, Entrepreneur on Fire (John Lee Dumas), etc.

Inevitably when someone with a larger platform, like Jeff, releases a book as a bestseller, there are some followers who say “Yeah, that’s great but I could never release my book as a bestseller like him… I mean he has a huge platform, connections and resources.” Basically, in not so many words, making statements like that is the equivalent to giving up or making excuses for their own success (or lack thereof). Jeff gave a great response to that very remark here (Seriously, go watch it. It’s only 6 minutes but holds a powerful truth).

What Jeff Hasn’t Shared…

There is something though that I don’t think Jeff has shared with people yet about his book making it on the New York Times bestseller list. It’s the little secret of HOW.

Now, let me clarify something first. I don’t work with Jeff nor do I know him personally. I respect him, I follow his advice and I find the knowledge he offers to be quite valuable. Regardless of whether you are launching a product or idea, online or off, Jeff’s insight and principles found in his teachings (and new book) are very applicable and useful.

What I do know is that I have been in the author platform building and book marketing business for over 13 years. I’ve worked with some amazing authors, helped create many powerful brands and have helped launch dozens of bestsellers including books for Jon Gordon, Michael Hyatt, Crystal Paine, Ryan Blair, Allison Pataki and more.

So what I am about to tell you about Jeff’s launch (and, in part, how he made the list) isn’t

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Book Marketing Marketing

Why Most Authors Should Not Have Social Media Accounts for Their Books

I see it on Twitter and Facebook almost daily…
…and it makes me sad.

It’s when authors, with good intentions, setup social media accounts for their books. Specifically I mean setting up a separate Facebook page or Twitter account just for their book.

I know, it might “seem” like a good idea at first but… trust me, it’s not. There are several reasons why but the two most important reasons are this:

1. It fragments your traffic.
2. You likely won’t sustain it.

Let me explain…

As you build your platform you want to build it around people following you or your brand, not a product or a book (FYI: A book is a form of a product). Why? Because even though you might have one book now and it may be your primary focus… what happens when you eventually have two books, three books, four or more? You have to think long-term and be strategic. Not only that, you want to try and keep your platform consolidated as best you can so that you can concentrate your effectiveness and leverage it for the best result over time. Think about a laser, it’s concentration is what makes it so powerful. It’s far better to have 1000 people following one account (your primary) than to split it up and have some here, some there, etc. When you splinter it off, inevitably what happens is that you can’t keep up with it all. Yeah, you might be able to at first when the excitement is there but give it a month or two and I’d be willing to bet money that you will find yourself neglecting the secondary accounts if not ignoring them all together. It’s just what happens and when it does, you have that splintered traffic (followers) that are basically then wasted.

Think about other authors that you follow or look up to. Do you ultimately follow their book / product or do you follow them as writers?

I don’t follow Trust Agents, although it’s a great book, I follow Chris Brogan. Same for Jeff Goins, Jon Gordon, Michael Hyatt, Mark Batterson, Tony Robbins, John Maxwell or any other author out there. When I love their books, I love their impact and thus I follow them and look forward to the next thing they will write.

The same will be true for those who look up to you.

Keep it simple. Keep it concentrated and you’ll achieve far better results in the long run.

*There are a few special situations where this does not apply but for most authors, it does.

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Marketing Productivity Resources

54 Tools to Help You Build Your Platform and Expand Your Influence

I often get asked what tools I use to build and grow a platform. Below are a few of the many resources I find helpful for authors, speakers, thought leaders, and anyone else trying to expand their influence online and off.

Disclaimer: While many of the tools listed are free, some are paid resources using affiliate links. If you purchase through them, I might earn a commission (thank you) at no additional cost to you. Please note that these are resources, tools, etc., that I’ve either used in the past, or continue to use now; or come from helpful companies or individuals that I know and trust… That’s why I’m listing them here for you!

IF YOU ARE NEW HERE, BE SURE TO ALSO CHECK OUT SOME HELPFUL POSTS:
7 Helpful Marketing Tips for Authors (and Those with Something to Say or Sell)
4 Step Guide to Writing / Publishing Your Book
Why Most Authors Should Not Have Social Media Accounts for Their Books
14 Platform Building Tips for Authors

If you have any tools you’d suggest, leave a comment below and let me know.

toolboxPLATFORM BUILDING TOOLBOX

 

Web Hosting & Support

Bluehost: Need help hosting a blog or website? For as low as $3.95, you can get set up on Bluehost. Bluehost is one of the leading web hosts on the Internet, and they offer 24/7 customer service. They also help you register a domain and install WordPress, and you can get set up in minutes.

HostGator: Another great resource for hosting website and domains.

WordPress Service Squad: If you have a WordPress site / blog and need help in any way, from small fixes to bigger needs… WP Service Squad is a great trustworthy solution.

 

Courses & Communities

Platform University: Michael Hyatt’s Platform University is by far one of the best communities for platform builders to join!

 

Blogging

WordPress: This is the free blogging software that we use and recommend. It’s the best. Best of all, it’s FREE! That link will take you to the Bluehost page where you can get a self-hosted blog set up.

Principle Design: If you need help getting your WordPress site off the group or customized to look awesome, Principle Design can help.

Compfight: This is the resource I use every day to illustrate my blog posts with beautiful photos that don’t cost me a dime.

How to Launch a Self-Hosted WordPress Blog in 20 Minutes or Less: A great guide from Michael Hyatt.

The Complete Step-by-Step Guide to Launching Your Own Blog: This free guide will teach you everything you need to know to launch a blog.

 

Membership Sites & Generating Passive Income

Wishlist Member: One of the best and easiest membership site solutions out there. Integrates with WordPress easy.

SmartPassiveIncome.com: Love Pat Flynn’s knowledge and how he shares it on his site. If you don’t subscribe to his site and podcast yet, you should. Tons of ideas to help you monetize.

Get Paid Daily: My friend Casey Graham is behind this one. Casey is fastly become the go-to guy in this area. He has created millions in recurring revenue via membership sites and will show you how as well.

 

Social Media

I’ll be eventually providing additional support and training for authors / platform builders in this area but in the interim, check out the resources of Amy Porterfield and Jon Loomer.

As far as social media management goes, Hootsuite and Tweetdeck are what I use.

 

Writing

You Are a Writer (So Start Acting Like One): This best-selling eBook by Jeff Goins offers practical tips and inspiration for how you can start living the dream and become a real writer by believing you already one.

Bird by Bird: Anne Lamott has a wonderfully unique and frank way of describing life, faith, and writing. This book is worth it if for no other reason than it helps you understand that every first draft is terrible. The job of a writer is to keep going.

The War of Art: Quite simply, this book is a must-read for any aspiring writer.

On Writing Well: This writing classic is a must-read for any aspiring author who wants to write nonfiction.

On Writing: This more contemporary approach to writing by Stephen King is essential for anyone who wants to be a novelist or writer of fiction.

 

Email Marketing & List Building

Mailchimp: Super easy to use and free for the first 2000 subscribers. Ideal for writers and artists who just want to share their art.

Aweber: Similar to Mailchimp. Easy to use.

Infusionsoft: The most robust solution there is. It’s like the Ferrari of email, shopping cart, and customer management all into one. This is a solution usually best for the more advanced user.

LeadPages: One of the best solutions out there to help you capture leads (email addresses). You can easily create landing pages, webinar registration pages, etc that work seamlessly online and can integrate with Facebook.

Optin Monster: A Great solution to help you add effective email optin boxes to your website.

 

Online Shopping Carts & Product Distribution Systems

E-Junkie: Easy-to-use online shopping cart. Great for selling eBooks and other simple products. Super cheap and has an easy-to-use affiliate program to help sell other people’s stuff.

Paypal: Basically an online bank account that makes it easy for you to receive payments.

MoonClerk: You’re just 5 minutes away from accepting recurring payments and one-time payments online. Explore for Free. No credit card required.

Gumroad: Another great, simple online cart to sell digital products.

1ShoppingCart: A fairly simple cart to use for e-products and physical products.

 

Webinars & Teleseminars

GoToWebinar: What most of the pros use for hosting webinars.

Instant Teleseminar: Webinars are effective but so are teleseminars. I love them. Easy to implement, low tech (so less support issues) and can be done fast! Instant Teleseminar is what I use.

LeadPages: You can easily create landing pages, webinar registration pages, etc that work seamlessly online and can integrate with Facebook.

 

Marketing

Permission Marketing: Seth Godin is renowned for turning traditional business thinking on its head. In his classic, Permission Marketing, he puts the customers, not the marketers, in control of how products are advertised. It’s a classic.

Platform: Michael Hyatt tells you exactly how to build a powerful platform that will get you heard in today’s noisy world.

Internet Marketing for Smart People: This free course from Copyblogger is all you need to learn how to start marketing your stuff online.

 

Publishing

Get Published: A 21-part audio course on becoming an author. This program from my friend Michael Hyatt is one of the most thorough guides to publishing I’ve ever seen. I highly recommend it!

The Unconventional Guide to How to Publish Your Book: In this guide, Chris Guillebeau shows you how to get a book, self-publish your work, or do both. For anyone who’s ever dreamed the dream of publishing a book, this is a great resource.

Writing a Winning Book Proposal: Publishing veteran Michael Hyatt walks you through the process of crafting a great proposal for your book (whether it’s a novel or the next nonfiction best seller).

 

Virtual Assistants & Outsourcing

Virtual Freedom: The complete guide on how you can use virtual assistants to help you grow and thrive!

Virtual Staff Finder – A great virtual assistant match-making company (run by Chris Ducker) that has helped thousands of entrepreneurs and businesses bring calm to the outsourcing chaos, by finding them the best Filipino VA’s in the country. If you’re looking for a part-time, or full-time virtual assistant solution, this is where you need to go.

Fiverr, Elance and Odesk – Never outsourced tasks before? Start on one of these sites and then look for a more permanent solution, such as the aforementioned Virtual Staff Finder, when you’re ready to take it to the next level.

 

Design

I suggest finding a freelance designer who you can use on a regular basis to help you with graphics, print design, web, etc. Helps to create consistency with your brand. You can find freelancers on Elance or by asking people you know who they use. Beyond that, you can also use services like below for needs as well.

99Designs – Marketplace for graphic design, including logo design, web design and other design contests.

Crowd Spring: An alternative to 99Designs

 

Online Video Software & Services

Splasheo – Want a cool video intro, outro or lower-third animation for your video? This is the service to get your videos look ‘pro’ for very little investment.

Screenflow – Editing software you can use to get your videos online. It’s only available on the Mac, but is so simple to use.

Camtasia: Gives you the tools you need to record on-screen activity, edit and enhance your content, and share in high-quality to viewers anywhere. (PC)

 

Podcasting

Podcast Answer Man: Check out the resources by Cliff Ravenscraft. He’s one of the go-to guys for podcasting expertise.

Blue Nessie Mic: If you aren’t ready to go super-pro yet, I suggest starting with the Blue Nessie microphone. It’s what I use and I love it. Simple and easy to use + low cost.

 

Productivity

Dropbox – The quickest, easiest and most reliable way to share documents (written, photos, audio and video files) with your virtual assistants and co-online buddies and partners. I seriously use this thing almost hourly during my work day!

Evernote – Great note collector that can help you become super productive. Available on the web, iPad, iPhone and everywhere else where you need to make a note, clip something to read later and then move on. I love this thing. Read how Michael Hyatt uses Evernote to stay super productive.

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