There’s a new book out by Barry Libert that I want to share with you. It’s called Social Nation and it’s about using social media to Attract Customers, Motivate Employees, and Grow Your Business. I enjoyed it and think it will help you look at social media from a strategic point of view (which is why I’m giving away a few copies – see below). Having a social media strategy is the difference between it being a time bandit and a truly beneficial resource. I just wish Barry’s book had been around a few years ago when I first got into using social media. It would have saved me a lot of trial and error. : ) Oh and you should also check out this great post on Barry’s blog about his interactions with Zappos CEO Tony Hsieh. Good stuff.
I’ll share a little more about the book in a moment but first I’d like to tell you how you could win a copy. If you’d like a chance to win Social Nation by Barry Libert, simply leave a comment here saying you’d like to win (easy huh?). On Friday, October 10 I’ll pick 10 winners at random from all comments and mail each selected winner a copy of the book. Don’t be stingy, share this with your friends on Twitter or Facebook and invite them to play too!
Of course, you can also purchase the book right away from your local bookstore or online at Amazon and Barnes & Noble.
Here’s more about the book from Barry’s blog:
Social Nation is a book based on nearly ten years of ‘best practices’ that was developed by Mzinga. We have helped hundreds of large and small organizations build online communities to harness the full power and passions of their people – including their partners, associates, customers and distributors. The book focuses on how to use your nation to improve sales, marketing, product innovation and customer support functions in ways never before imagined.
Readers of Social Nation will learn about:
- Seven principles for generating a positive return on your social business strategy, which highlight the roles of corporate culture, open leadership, online etiquette, recognition and rewards, and measurement in today’s networked world;
- An online skills assessment for identifying talents against defined characteristics and traits, as well as prescriptions for how to develop new social competencies and incorporate them within existing leadership strategies;
- Guidelines to follow and common pitfalls to avoid for putting Social Nation principles into practice, including frameworks for establishing symbiotic relationships with employees and customers, suggested use cases and business processes where collaboration can pay dividends for businesses and their customers, and how to turn obstacles into opportunities.
Social Nation provides insights through the detailed and personal stories of some incredible people and organizations including Ducati, The Emily Post Foundation, Zappos, TopCoder, Webkinz and Kayak.com. It shows how people everywhere – both inside and out of organizations – are starting to create a nation of energized constituents to help achieve unexpected results through the power of the social interactions, communications and knowledge.
In addition, Social Nation includes a Social Skills assessment that is based on thousands of interviews and proprietary data that can help you understand how deeply developed your social skills are and where you can improve them. So join the social media movement now, not by just by tweeting or adding friends to your Facebook page, but by building your own Social Nation of friends and followers, fans and fanatics that can help you achieve your organization’s dreams and true potential.
For a chance to win a copy, simply leave a comment here.
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Fri, Oct 1, 2010
Book Marketing, Marketing, Resources, Social Media