Why Engagement Matters More Than Numbers Online

Does it matter that you have 200 or 20,000 followers/fans on Twitter, LinkedIn or Facebook?

Does it matter that 5 or 15,000 people subscribe to your blog RSS feed?

Does it matter that you have 18 or 50,000 subscribers to your email newsletter?

It only matters if those followers / subscribers are engaged.

Numbers alone don’t create response. Active, engaged participants do.

Don’t get fooled into the dangling carrot of simply chasing numbers for the perception of how numbers appear.

Numbers are indicators but only matter if you don’t forsake quality for quantity.

Be faithful with what you have. Focus on adding value. Pour into others. Nurture relationships. Look for ways to draw people into the conversation so they become a part of it.

Don’t shout through a megaphone, step into the crowd and engage others so that they will engage you in return.

Comments Here