Quality vs Quantity and The Pursuit of More

We’re always trying to accumulate more… aren’t we?

It’s especially true where Social Media and building a following are concerned.

A simple Google search is a great example…
“How to get more followers on Twitter” has about 42,400,000 results.
“How to get more fans on Facebook” has about 70,000,000 results.

It goes way beyond the online world too. The pursuit of more invades our daily lives and workplaces. More customers, more attendees, more members, more believers, etc.

We’re conditioned to think that MORE is better… but is it?

MORE is not the problem, it’s the emphasis we can tend to place on it that is. It’s the danger that lurks when we start to focus on QUANTITY instead of QUALITY.

It’s what happens when we start to seek the numbers instead of focusing on giving value to those who we already have.

Ben Arment had a great post on a related topic as well (140 Character Friendships).

You see, it’s easy to get fixated on growing wide but in the process fail to go deep. It’s when we go deep that we are truly able to make a difference.

“Why do I want MORE?”

That is a question we all need to ask ourselves…. and be honest about the response. What are our motives? Is it because MORE makes us feel important? Is it because we associate higher numbers with greater impact? Is it because we’ve got something to prove or we’re trying to impress?

Or… is it that we genuinely want to make a difference and see MORE as a way to do that?

Perhaps another way to frame the question is this…

Is the pursuit of MORE about us… or is it about them?

Knowing the answer means a lot. It can be the difference between searching Google for “How to Get ____” and “How to Give ____.”

Because…. when it’s about them it’s not about you.

When we learn to better master that, our influence grows (and so does our MORE as a result).