Tag Archive | "Online"

What’s Your Value Proposition?

Wednesday, May 18, 2011

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What’s Your Value Proposition?

Tweet When I am working with clients who have a product or service they are trying to sell, I always begin with two questions… 1. What’s your Value Proposition? 2. Is your Value Proposition clearly stated and easily understood? The answers are critical to the long term success and sustainability of a business. The Value [...]

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Why Engagement Matters More Than Numbers Online

Tuesday, July 27, 2010

7 Comments

Why Engagement Matters More Than Numbers Online

Tweet Does it matter that you have 200 or 20,000 followers/fans on Twitter, LinkedIn or Facebook? Does it matter that 5 or 15,000 people subscribe to your blog RSS feed? Does it matter that you have 18 or 50,000 subscribers to your email newsletter? It only matters if those followers / subscribers are engaged. Numbers [...]

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