It’s a pretty simple formula.
If you want others to value you enough to follow you then you have to start by giving them something worth following. You must add value in some way that makes the investment of their time (and potentially resources) worth it.
Just like if you want better friendships you have to start by being a better friend. That doesn’t happen if you’re just looking out for yourself or talking about yourself all the time now does it? It happens when you put your friend first and talk about them, listen to them and figure out how you can serve them in some way… not because you’re trying to manipulate them but because you honestly care.
Now, that friendship is reciprocal too. You shouldn’t be the only one giving but they’re much more likely to be there for you if you’re there for them first.
Get the picture?
If you’re trying to build a following, a community or an author trying to build a platform… start by focusing on them. What value can you give? How can you support them in some way that stands out from the crowd? Think about it with the WIIFM Factor. Then think about what can you do to take your content, product or service to a place that isn’t just about marketing and transactions but about relationships and people.
The more you give, the more you get but you must give something (ideas, resources, time, etc) that adds value and do so because you genuinely care.
It’s all about the foundation from which you start (the tools follow afterward).
That’s the best way to attract more followers.