The one secret is that there is no one secret. : )
Effective marketing is not one big thing. It’s hundreds of little things done well.
Marketing is not just the ads you place or the sales initiatives you offer… it’s the overall experience you create, which ultimately becomes what you’re known for… A.K.A., “your brand.”
It’s how your product or service delivers on the expectations you’ve created. It’s how someone is greeted when they call you on the phone. It’s how they are treated when they walk through the door. It’s how they are communicated with and how they are made to feel. It’s being there before the sale and after. It’s treating someone like they matter instead of being just another transaction. It’s choosing to set an expectation level within your organization that puts people first.
Sure, marketing includes the brochures, the logos, the social media outreach and the creative campaigns but it’s not limited to those things. You’re best marketing is the word of mouth you create by making raving fans. You can have the best logo in the world but if you don’t deliver on the promise then that logo won’t amount to much in the end.
So today… take a look around you. Make sure your marketing expands through more than just “advertising.” Look for opportunities to excel in the hundreds of little things because the little things are actually quite big.
What say you? Share your thoughts here.