When is the best time to post on Facebook? Here’s the Answer…

Thu, Feb 3, 2011

Influence, Marketing, Resources

When is the best time to post on Facebook? Here’s the Answer…

Last week I posted “Want to Know the Best Time to Tweet / Update on Twitter? Here’s How…” The post has received a lot of retweets on Twitter, organic search traffic coming in from Google, residual traffic, etc.

It appears to have served a need.

So today I thought I’d tackle relatively the same question but for Facebook. Let me preface this by saying that this is something more so for Facebook Pages and brands or companies interacting via pages but the information is very useful to regular Facebook users as well.

First, let’s start with the question again. When is the best time to post on Facebook?

Second, why does this matter? It matters because when you know the best times to post, you can do so strategically so that you’re more likely to reach the highest percentage of your followers. Not only that but you can better gauge when the best time to create conversations might be. Conversations create engagement and that’s like gold in the land of Social Media.

Third, the answer. What is it?

Well, as reported on Mashable, social media management company Vitrue recently released a study that identified the days and hours users are most active on the Facebook channels maintained by companies and brands.

Vitrue analyzed Facebook post data from August 10, 2007 to October 10, 2010 from more than 1,500 brand streams — more than 1.64 million posts and 7.56 million comments in all. Shares and “likes” were not included in the study.

Here are some of the big takeaways:

  • The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
  • The biggest spike occurs at 3:00 p.m. ET on weekdays.
  • Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
  • Fans are less active on Sunday compared to all other days of the week.

This pattern still holds true today.

The study also noted that morning posts actually appear to be more effective. Although most posts and comments appear around 3:00 p.m. ET, posts published in the morning tend to perform better than those published in the afternoon.

Vitrue’s data indicates that morning brand posts are 39.7% more effective in terms of user engagement than those published in the afternoon.

Additionally, the top of the hour (:0 to :15 minutes) tend to see more interaction than other parts of the hour. The second half of the hour (:30 to :45 minutes) is the second most popular time for interaction.

You can read the full report from Mashable’s site here.

Like all things in marketing, you need to test what works best for you. Use the above as a guide but test, retest and test again. Pay close attention to what you post, when you post and how users interact with it. Keep a chart of your own and determine when your Tribe is interacting most. Over time you’ll be able to pick up patterns that can enable you to better engage and catalyze your community.

It’s worth it.

What are your biggest struggles / questions with optimizing your Facebook page or social media in general?

Let me know here or leave a comment below and I’ll post answers to your questions in future posts (and show you how I’ve grown Facebook pages to over 400,000 followers with huge levels of engagement.)

I’d also suggest you read….

Question: When have you found to be the best times to post to your Facebook page? Leave a comment below.

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    About Daniel Decker:

    Daniel Decker is President of Higher Level Group, Inc., a strategic marketing and development firm that helps authors, professional speakers, and organizations who are doing good to expand their influence. LINKS: Follow @DanielDecker on Twitter | Visit the "About" Page | Subscribe to the Blog and get updates via RSS or Email.

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