Why a Narrower Focus can bring a Larger Audience

When speaking to his Dream Year audience, my friend Ben Arment said it well…

“You’ve got to ‘own’ something. Generalists don’t get noticed. It feels like you’re limiting yourself. But with a narrow focus comes a larger audience.”

It’s similar to how that old saying goes… “If you try to be everything to everyone, you’ll be nothing to no one.”

Don’t let the temptations get in the way. You don’t have to please everyone. You don’t need to go for mass appeal. You don’t have to say yes to every opportunity just because it is presented to you. You don’t have to sell out just for attention or water down your message because someone outside of your intended audience doesn’t like it.

The only thing you need to do is to focus and fully develop your _____ with your core audience. Do that well and your audience will grow.

Start by identifying who you are, what you want to be known for or to accomplish and then focusing in on pursing that with all the intensity you can. Focus matters.

Please note: I reserve the right to delete comments that are offensive or off-topic.

  • Good word Daniel. Just got off the phone with someone who is going to try and help with that! Off to the races!

  • TNeal

    Excellent advice. I remember the Pizza Inn in the small Texas town where I lived ages ago had a long list of what types of food you could expect to eat there. I thought, "Pizza Inn? Aren't they a pizza place?" This one was also a Mexican food, seafood, and steak place as well. I figured if they did all that then I would eat pizza somewhere else. After all, they couldn't be good at everything. As far as I know, they weren't.