If you are active on social media, especially Twitter, then you have most likely heard of Periscope. It’s a live video streaming service, owned by Twitter, that all the “cool kids” are flocking to.
In this post I’ll share what Periscope is, why it matters, and how you can use it to grow your platform, build your business, increase engagement with your followers, and more.
WHAT IS PERISCOPE
In short, it’s an app (download it here for IOS or Droid) that enables you to broadcast video live from your phone / device at any time, from anywhere, to those who are following you. But it doesn’t stop with just those who are following you, Periscope also enables you the option to be discovered by new people as well (which is a huge opportunity if you are looking to expand your reach). It has a lot of great features too such as commenting which allows those who are watching to interact with you. Periscope will also host a replay of your live broadcast for 24 hours after it ends (you can save the video to your device and use it elsewhere as well – Youtube, etc).
WHY SHOULD YOU CARE?
If you have a message to share, a product or service to sell, or cause to champion, you should care about any and every tool that might help you do so. It doesn’t mean you need to use every tool but you should at least investigate and consider testing it out. If you are serious about amplifying your influence and expanding your reach then you really should consider opportunities like Periscope (because in just a few short months it has gained over 10 million users and climbing). That’s why you should care. Don’t look at it like just another social media tool to manage, look at it as an opportunity to reach more people and possibly do so in a more dynamic / engaging way. The more you reach, the greater your impact.
Beyond that, Periscope has the very tangible ability to help you grow your following, build your email list and sell more (books, products, and services).
5 WAYS TO USE PERISCOPE
One of the obstacles for many is trying to determine the value of doing something new, especially live video. Will people watch? What if I look silly? What would I talk about? How would it benefit me and create a return on investment (ROI) for my time?
First, if you are thinking about it from the ROI standpoint and what’s in it for you, you need to shift that perspective a bit. Sure, you need to guard your time and invest in things that create a positive return but you also need to have a focus that is on serving your user / follower. Think about how you can ADD VALUE to them. What can I talk about that would give the most value? How can I benefit others with what I know? When you start looking at it from that lens then your broadcasts will be more impactful not only for viewers but for you as well. Remember, the more you give, the more you will benefit. Give more than you take.
The uses of Periscope are limitless based on your imagination but here are a few quick content ideas that might help you get started: Read More