How to Benefit from Using Periscope: A Guide for Authors, Speakers and Leaders

25. August 2015

6 Comments

How to Benefit from Using Periscope: A Guide for Authors, Speakers and Leaders

If you are active on social media, especially Twitter, then you have most likely heard of Periscope. It’s a live video streaming service, owned by Twitter, that all the “cool kids” are flocking to.

In this post I’ll share what Periscope is, why it matters, and how you can use it to grow your platform, build your business, increase engagement with your followers, and more.

WHAT IS PERISCOPE

In short, it’s an app (download it here for IOS or Droid) that enables you to broadcast video live from your phone / device at any time, from anywhere, to those who are following you. But it doesn’t stop with just those who are following you, Periscope also enables you the option to be discovered by new people as well (which is a huge opportunity if you are looking to expand your reach). It has a lot of great features too such as commenting which allows those who are watching to interact with you. Periscope will also host a replay of your live broadcast for 24 hours after it ends (you can save the video to your device and use it elsewhere as well – Youtube, etc).

WHY SHOULD YOU CARE?

If you have a message to share, a product or service to sell, or cause to champion, you should care about any and every tool that might help you do so. It doesn’t mean you need to use every tool but you should at least investigate and consider testing it out. If you are serious about amplifying your influence and expanding your reach then you really should consider opportunities like Periscope (because in just a few short months it has gained over 10 million users and climbing). That’s why you should care. Don’t look at it like just another social media tool to manage, look at it as an opportunity to reach more people and possibly do so in a more dynamic / engaging way. The more you reach, the greater your impact.

Beyond that, Periscope has the very tangible ability to help you grow your following, build your email list and sell more (books, products, and services).

5 WAYS TO USE PERISCOPE

One of the obstacles for many is trying to determine the value of doing something new, especially live video. Will people watch? What if I look silly? What would I talk about? How would it benefit me and create a return on investment (ROI) for my time?

First, if you are thinking about it from the ROI standpoint and what’s in it for you, you need to shift that perspective a bit. Sure, you need to guard your time and invest in things that create a positive return but you also need to have a focus that is on serving your user / follower. Think about how you can ADD VALUE to them. What can I talk about that would give the most value? How can I benefit others with what I know? When you start looking at it from that lens then your broadcasts will be more impactful not only for viewers but for you as well. Remember, the more you give, the more you will benefit. Give more than you take.

The uses of Periscope are limitless based on your imagination but here are a few quick content ideas that might help you get started: Read More


Share This Post With Others:

    29. January 2015

    0 Comments

    My ONE WORD for 2015

    Every year I take part in an idea called ONE WORD. For me it’s selecting one word to be my driving force for the year. It’s the one word that I will use as my theme to help guide my goals and my decisions so that everything aligns (and so I don’t get off track). […]

    Continue reading...

    9. January 2015

    25 Comments

    Why You Should Reconsider Removing Comments Like Michael Hyatt and Copyblogger Did

    Why You Should Reconsider Removing Comments Like Michael Hyatt and Copyblogger Did

    Michael Hyatt recently announced that he is pulling comments from his blog. He’s not just removing a few comments, he’s pulling the entire commenting feature all together. Copyblogger has removed their blog comments section too. So has Chris Brogan. It’s a trend that seems to be rising in popularity amongst many top bloggers for multiple […]

    Continue reading...

    15. December 2014

    2 Comments

    The Strategies Super-Successful High Achievers Use Every New Year

    The Strategies Super-Successful High Achievers Use Every New Year

    What is the most important thing you do at the beginning of each year to set yourself up for your best year ever? That was the question Michael Hyatt asked of over 30+ high achieving, HUGELY successful entrepreneurs and leaders. Michael assembled their responses in a beautifully designed PDF / eBook that he is giving […]

    Continue reading...

    11. October 2014

    0 Comments

    How to Lead at a Higher Level

    How to Lead at a Higher Level

    As Bill Taylor said so well in his Harvard Business Review article… The Best Leaders Are Insatiable Learners To Lead at a Higher Level you must be willing to learn and grow. That’s why I’m excited to share a unique opportunity for you to take part in the Higher Level Leader Summit, free online. During […]

    Continue reading...

    15. September 2014

    1 Comment

    Why Simply Serving Others Won’t Grow Your Platform

    Why Simply Serving Others Won’t Grow Your Platform

    Just serve others. Create good content. Provide value. Give, give, give. Do those things, do them with consistency and you’ll see your platform explode. Your list will grow and you’ll significantly attract more readers, followers and customers. That’s basically what you’ve been told, right? But then you find yourself feeling stuck don’t you? You’re doing […]

    Continue reading...

    25. August 2014

    4 Comments

    You Don’t Need More Information – You Need More Action

    You Don’t Need More Information – You Need More Action

    Paralysis by Analysis… it’s a condition that holds many of us back. I know because I’ve been guilty of it myself. Maybe you can relate. Have you ever found yourself wanting to do something… like write a book, start a business, create a nonprofit or pursue an idea? Or maybe you follow others who have […]

    Continue reading...

    14. August 2014

    0 Comments

    Authors: Why Book Giveaway Promotions May Hurt Your Sales

    Authors: Why Book Giveaway Promotions May Hurt Your Sales

    One of the things many authors do when launching their book is to run a “giveaway” promotion on their blog, social media or on other blogs, etc. But that strategy could actually HURT your sales and here’s why… In most cases a book giveaway promotion requires people to register, comment or engage in some way […]

    Continue reading...

    12. August 2014

    9 Comments

    Self Promotion – How to Make It Not All About You

    Self Promotion – How to Make It Not All About You

    “I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.” It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially). No matter who you are, if you have something to […]

    Continue reading...

    12. August 2014

    1 Comment

    Shorty Shorts and Being a Parent, Not Just a Friend (A Letter to Parents)

    Shorty Shorts and Being a Parent, Not Just a Friend (A Letter to Parents)

    This post takes a bit of a departure from my norm but as a parent and a dad of three girls it’s something I feel pretty strongly about. It’s not only about the impact of the clothes kids wear, although that’s important, it’s also about the job of a parent to be a parent and […]

    Continue reading...
    Page 1 of 24123451020...Last »