Michael Hyatt recently announced that he is pulling comments from his blog. He’s not just removing a few comments, he’s pulling the entire commenting feature all together.
It’s a trend that seems to be rising in popularity amongst many top bloggers for multiple but similar reasons.
Does that mean you should remove the commenting feature from your blog too?
Good question and that’s what I hope you will reconsider.
Many who follow more popular bloggers like Michael Hyatt, Chris Brogan, or Copyblogger will instantly do whatever they see the popular blogger do. If it works for them, it must work for me too… right?
These popular bloggers have different objectives, challenges and considerations than you do. Their WHY is different than yours and you never want to simply copy someone else’s WHY because it might take you off track from your own.
What you should do is this…
You should learn from others then THINK about how what they did applies to you. Don’t just adopt it blindly. If the reasons why people like Michael Hyatt and Chris Brogan removed their comments are in line with your objectives and you want to remove your comments too then by all means, do it. But, don’t just do it because they did it.
I’m not advocating for comments or no comments. That’s a decision for you to make. There are those who have removed comments and there are plenty of popular blogs that still have comments enabled with seemingly good engagement [Jeff Goins, Jon Acuff, Jeff Walker, etc. just to name a few]. There are pros and cons both ways depending on your objectives and where you are in your platform building process.
What I am hoping for is that, in everything you do, you will do it with thought and strategy. Think through how you can be different, how you can stand out, and how you can learn from what others are doing and apply it to your own unique platform or circumstances versus simply trying to copy everyone else.