If you have something to say or sell, whether that be through a book, speaking or releasing a product… there is something you must do if you want to build an audience or achieve any level of significant impact.
It’s to define your unique value proposition and differentiate yourself from everyone else.
In other words, you have to figure out what makes you unique… what will help you stand out.
As Bill Taylor said so well in his Harvard Business Review article…
The Best Leaders Are Insatiable Learners
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Just serve others. Create good content. Provide value. Give, give, give.
Do those things, do them with consistency and you’ll see your platform explode. Your list will grow and you’ll significantly attract more readers, followers and customers.
That’s basically what you’ve been told, right?
Paralysis by Analysis… it’s a condition that holds many of us back.
I know because I’ve been guilty of it myself. Maybe you can relate.
Have you ever found yourself wanting to do something… like write a book, start a business, create a nonprofit or pursue an idea? Or maybe you follow others who have done it and you find yourself wishing you could emulate their success.
One of the things many authors do when launching their book is to run a “giveaway” promotion on their blog, social media or on other blogs, etc.
But that strategy could actually HURT your sales and here’s why…
In most cases a book giveaway promotion requires people to register, comment or engage in some way to win.
Here comes the problem…
“I struggle with promoting myself. How do you navigate that in a tasteful way that doesn’t make it seem like it’s all about me? I just want to get the message out.”
It’s a common concern for a lot of people (authors, speakers, pastors, and thought leaders especially).
No matter who you are, if you have something to say or sell, there will likely come a time when you are faced with the tension of self-promotion. Most of us despise it but often it’s for the wrong reasons.
In reality what it boils down to is this…